Last week, Lacey Clifton of the Rotary Club of Paso Robles was the guest presenter for her Club to teach branding and ways to display Rotary pride on personal and business social media sites including Facebook LinkedIn, and Instagram. The Rotary Club of Paso Robles has switched to holding meetings on Zoom during the Shelter-in-Place order which allowed Ms. Clifton to give a step-by-step tutorial to the Club remotely using PowerPoint and live demonstrations on each platform. Ms. Clifton is an expert in social media and search engine optimization marketing and regularly gives workshops in the San Luis Obispo area. She joined the Club one year ago and immediately began working with the Club on their branding outline and social presence by establishing social media accounts with LinkedIn, Twitter, and Instagram (they already had Facebook), but needed an opportunity to teach the Club more about hashtags, liking posts to boost visibility in the algorithms, and editing properties to display Club membership more prominently.
The Rotary Club of Paso Robles can be found at:
- https://www.facebook.com/pasoroblesrotaryclub;
- https://www.linkedin.com/company/rotary-club-of-paso-robles;
- https://www.instagram.com/pasorotary;
- https://twitter.com/pasorotary;
- and under the hashtag of #PasoRotary.
The tutorial was later distributed to everyone in the Club along with a survey asking members to share their Rotary Story for publication on the social media platforms and website. As members begin engaging more with the Club online, the community will become more aware of the service activities of the Club and membership opportunities for others who believe in service above self.