Using Social Media to Expand Your Event's Reach

In the days leading up to International Women’s Day 8 March, organizers of a Rotary event at the World Bank used social media and web pages to promote an event that was also streamed live. Thirteen times as many people watched the event online as attended in person, proving the value of the Internet in expanding an event’s reach.

Learn more in Quentin Wodon’s blog post
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