Our Culture

Our Mission 

We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.

Our Vision 

Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.


Our Values 

Our values as an organization represent our beliefs and determine our behavior. Our values are also the basis for the guiding principles that define Rotary. We bring our values to life by showing how we use them to improve lives in communities around the world.

  • Fellowship: We build lifelong relationships.
  • Integrity: We honor our commitments.
  • Diversity: We connect diverse perspectives.
  • Service and leadership: We use our leadership skills and professional expertise to solve social issues in our communities.

Our Action Plan 

Rotary's Action Plan builds on our past successes and sets our future direction to ensure that we continue to grow, unite people, and make a lasting difference. To achieve the vision of Rotary, we've set four priorities that direct our work:

  • Increase our impact
  • Expand our reach
  • Enhance participant engagement
  • Increase our ability to adapt